A simple analysis of the coat hanger industry for foreign trade
Published:
2019-11-20
It is not easy to export clothes hangers. Although every clothes hanger factory can export and sell clothes hangers, it is difficult to say whether it can make profits in the end. Before exporting clothes hanger products, we need to analyze and understand each link, make adjustments according to the needs of different places of export, and combine the statistics of various aspects such as risk assessment to maximize profits.
It is not easy to export clothes hangers. Although every clothes hanger factory can export and sell clothes hangers, it is difficult to say whether it can make profits in the end. Before exporting clothes hanger products, we need to analyze and understand each link, make adjustments according to the needs of different places of export, and combine the statistics of various aspects such as risk assessment to maximize profits.
The external export trade of clothes hangers is mainly analyzed in terms of relevant domestic policies, development of domestic and foreign clothes hangers, market scale, demand price of export countries to be determined, import and export status, and actual user demand.
1. Grasp some market quotations of the export countries to be determined, such as the market distribution of China's coat hanger industry entering the country or region, and the demand or differentiation factors of the coat hanger products.
2. Analyze the demand of the product, which style of the export hanger is, which hanger is popular, and whether it conforms to the local usage habits. A detailed understanding of the function, quality, price and other aspects of the clothes hanger is required.
3. Understand some relevant changes in the country's foreign policy, the impact of the international economic environment on foreign trade hangers, and grasp the changes in the RMB exchange rate to avoid unnecessary losses.
4. Grasp the influence of foreign trade clothes hanger substitutes on the clothes hanger, and pay attention to the development trend of industries related to the clothes hanger industry (such as clothing).
5. For the understanding of their own clothes hanger enterprises, whether it is our own clothes hanger factory or the competitors, we need to have a basic evaluation of their competitiveness.
6. The relevant plan of the market development channel is also a positioning strategy. Based on the above information, determine some relevant plans of product development, channel sales and brand management, and finally implement them.
In general, the foreign trade of clothes hangers should not be blind, and should not follow the trend like the mainland sales. We should be practical and realistic, and adopt relevant strategies according to the actual situation, so that we can finally stand firm and remain invincible in foreign trade exports.
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